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Brand Identity and Recognition: The name "Belle of Fayette" suggests a connection to Fayette County, where Lexington is located, potentially appealing to local pride and recognition. "Belle" might evoke the image of a Southern belle, a symbol of grace, beauty, and tradition, which could be appealing to consumers at the time.
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Visual Appeal: The label's design is visually striking, featuring elegant typography and a prominent image of a woman. This would attract attention on a store shelf and could convey a sense of sophistication or quality.
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Cultural Connection: The imagery and name might resonate with regional culture, particularly in the South, where whiskey has a long-standing tradition. Associating the product with local or regional symbols could make it more appealing to the target audience.
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Historical Marketing Practices: During the period when this label might have been in use, it was common for whiskey brands to use names and images that evoked tradition, heritage, or local pride. This label seems to fit that mold, suggesting it was part of a broader marketing strategy aimed at appealing to consumers' emotions and regional loyalty.